To execute this stage, were made the research and observation through
desk research, a search of information process in different online sources which allowed to know the possible motivations for people to have an orchard at home, learn about transgenic and organic food, and the possibilities, advantages and benefits of home orchards. Afterwards, were made a
netnography, which collects opinions found on the web of people who have tried or who have an orchard at home in order to know their opinions about their personal experiences about it.
Using the information collected before, were generated some
research questions using Venn diagram which have been presented a few questions considering the possible actions or functions which might be implemented in the app. Using a
benchmarking, were possible to make a comparison of similar apps and similar websites available online. Then, were made a
SWOT analysis to determinate the possible strengths, weaknesses, opportunities and threats the project might have. Finally, were made a
survey using Google forms with segmented questions for people who are willing to have an orchard at home and those who already have it to know more about their expectations, difficulties and comments about it.
You may access to the project's documentation
clicking here to see in detail the results of the discovery process.