To execute the research process, I used
Design Thinking agile method generating some “deliverables” to organize ideas and collected information to achieve useful conclusions and possible functionalities to be included on the website. This process has four stages:
discovery, definition, ideation, and design.
At
discovery stage, there were generated some
research questions considering possible actions or functions the user could access to, with these questions, were created a
How might we , a deliverable which reframes the questions formulation to determinate how might be executed the functionalities according with available resources, after that, the questions were categorized in three groups:
basic functions, complementary functions, and community. Using a
Benchmarking, were possible to make a comparison of different travel logs and similar websites identifying their most relevant functionalities and noticing the interfaces of these webs. Finally, were made a
netnography, which collects opinions found on the web of people who uses apps or travel logs websites to know their positive and or negative experiences.
At
definition stage, was made a
viability and usability matrix which allowed to organize in a visual space the possible functionalities according to its utility and usability to establish its importance and the real possibilities to create them taking in account their development difficulties.
At
ideation stage, taking as main reference the information collected in the previous stages, were defined the possible functionalities that would be incorporated to the website by using a
findings and insights deliverable, after that, were used an
in-out scheme who served as a first filter to discard the functionalities that because of technical or management issues couldn’t be incorporated into a first version of the website, finally, using a
MoSCoW system, in order of importance were determined those functionalities who must be included, those who should be taken into account, those who could be implemented and which definitely wasn’t going to be used.
At
design stage corresponding to the research, were made a
Moodboard where were compiled some referents and visual elements as inspiration to recognize the actual design tendences which could be used in different components of the project, subsequently were generated the
planning of the structures for data bases and a
site map which allowed to set the structure of the website and its contents.
You may access to the Miro board of the project to see in detail the research process by
clicking here.