At this stage were made a
user persona to establish and recognize a few approximated data of the potential users of the app as their goals and objectives, motivations, frustrations, interests, technology use skills, and others. Subsequently, were made an
empathy map which were placed some comments or situations that potential users might think, see, say, hear, feel and do. Were also made a
customer journey to create a hypothetical routine of some of the possible users in order to understand their emotions in some moments of the day. Finally, were made a
needs matrix which compiled possible needs, “pains” or inconveniences these needs creates and the “benefits” the user might have in case those needs were properly covered.
Considering earlier stages of the project, were made a
viability and usability matrix which allowed to organize the insights about possible functionalities the app might have.
You may access to the project's documentation
clicking here to see in detail the results of the definition process.